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Where Did Fashion Try-On Hauls Come From – A Look at Lauren Burch
Lauren Burch is a 23-year-old Canadian-based model and influencer who came to the limelight as early as they were 18. Over the last five years, Lauren has accumulated more than 450k subscribers on her YouTube channel, and she has a significant presence on other social media platforms like Instagram and TikTok. This is owed to her diversification in creativity and her sense of fashion and style. Specifically, Lauren has this risqué aesthetics combined with anime-look appearances and styles. The fashion aesthetics extends to her makeup, hairdo, and how she presents herself. If anything, I give her credit for consistency around her self-identity and style. It's something that has come in handy in getting that much fanbase.
Looking at Lauren’s content, I can't help but notice that most of what she shares online is about her doing try-on-haul videos for various brands, as well as the clothes she procures randomly. This trend is something to watch as it has been common among female influencers, including her sister Julia Burch. Do you know what makes something trend and stay around for a while?
Learn More: Lauren Burch Exclusive Content
Something that people love. Regarding content creation, it is safe to assume that fans are fond of fashion try-on hauls. But what made this thing so popular, and how did it evolve?
My sources tell me the trend had its roots in fashion blogging and, later, vlogging done by prominent models and fashion brands. With the rise of social media, it has become easier for everyone to make less restrictive and scripted videos. Pioneers of this culture are Blair Fowler and Bethany Mota, who became famous for talking about their shopping experiences and clothing purchases. Their popularity was aided by their neutral take and reviews on their purchased fashion products. Their viewers wanted to know honest reviews and comments that were not trying to persuade them to buy from given brands. That authenticity would soon be realized; the more vloggers emerged, the more unique each became.
So, taking the case of Lauren, she has her sense of style, which is not everyone's cup of tea, but it does entice a particular segment of people. This segment follows her and is always eagerly waiting to hear (or see) from her. I don’t know what will become of try-on haul videos in the future, but for now, it appears as the most authentic way influencers communicate their style to their followers.
